Mocuza
Mocuza is a product that was brought about after the Marketing’s initiation of market research at the end of 2008 and responds to the consumer demand. For the first time a recipe with the use of world cuisine’s best tasting ingredients that respond to the consumer demand was applied to the product. Packaging of the product was also divided into two different categories, one for each of sunflower oil and corn oil. Mocuza is the first local product that Azersun Holding introduced to the Azerbaijan’s soft oil market. The consumer group is made up of a group of older middle-age, mature woman and mothers, with an age range of 25 to 40, of families that are open to innovations, enjoy cooking, try to bring the best to the table, and who take cooking seriously.
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